5 reasons why you should hire a futurist in the COVID-19 pandemic

  1. Futurists are data reductionists — in my practice I have been scanning 100+ articles a day for years. My site has over 750 articles on it alone, and I collect many reference points on Twitter and beyond. I constantly challenge hypotheses I have set to help me shape a vision of the future for clients. When I engage clients I bring a body of knowledge and add to that through the lens of what the client hopes to achieve through foresight work. In addition, I commission research to gain insights on today so we can imagine what comes next (See the 2020 Future of Life America and Future of Life in Canada studies).
  2. Futurists challenge your core beliefs — being outside of your organization give me the advantage to think freely outside of your processes, biases (yes, they exist), management structure and products/services. I offer wildly radical new ideas and business models, and in so am able to help you and your teams do the same. This creates huge advantage as we challenge who we are and what we do. All bets are off so let’s push the boundaries of who we truly are, and how we serve this world.
  3. Futurists can help you see risks ahead of time — I help clients look out 5, 10 and even 20+ years ahead of time. In the time of the COVID-19 pandemic I’ve been looking at the next few months and extrapolating out the trends to 5+ years. This provides confidence on making more solid bets on how the world might be. That confidence creates internal tension, discussions (that I often moderate and steer), innovation-based projects ,and planning for an adjusted world.
  4. Futurists employ incredibly creative processes — there are many ways that I help clients look towards our exciting futures with open minds and creativity. Research and analysis, horizon setting, probably/plausible/possible futures planning, world-building, dystopia planning (read ‘Start with Dystopia’ on Medium), speculative design, design fiction (see the YVR 2037 project), unconferences like FUTURE CAMP that help liberate thinking by empowering employees, applying monomyth storytelling, 2030 headline and press release writing, and so much more.
  5. Futurists are humanists — every great designer and futurist places human needs at the centre of their work. We insist that positive futures begin with positive human experiences. Technologies, processes, and personal, corporate or government agendas take second (or maybe last) place. Our world has to work societally for humans. In our futures work we should aim to follow humanistic principles for a world filled with positive solutions: humanity before technology; plurality, inclusion, and equity; and advancements guided by science and creativity. That is the way forward.



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Nikolas Badminton, Futurist

Nikolas Badminton, Futurist

Futurist speaker Nikolas Badminton is a world-renowned keynote speaker, consultant, and media producer that shifts your mindset from what is to ‘WHAT IF…’